Something a little different

Acquired by Admissions Ally (admissionsally.ca) in Fall 2019.

Co-Founded and Co-CEO for Canada’s leading undergraduate admissions consulting firm.
Over the course of almost 10 years, AdmissionsConsulting.ca assisted over 400 students get admitted to their dream school while also serving as an industry expert, giving interviews with many universities as well as well-known publications such as MacLean’s Magazines, Yahoo Finance, Huffington Post, and the Globe and Mail.

In its history, not only did it have a tremendous impact on students, but did so while being profitable and showing revenue growth every year.

Founded in 2010, UniversityHub was a leading resource in Canada for prospective university students. I was responsible for digital architecture and business operations, specifically focusing on leveraging technology to drive growth and success. Was also a writer of numerous articles covering a variety of topics.
At the time of acquisition, CampusRankings had over 80,000 unique views a month and over 15000 users.

As a result of my work here, I am considered one of the biggest experts in the post-secondary education market in Canada have been interviewed by MacLean’s Magazine, the Globe and Mail, and Yahoo Canada, to name a few.

Managed multi-million dollar projects, and in just 4 years was made an Executive, making me at the time the youngest Executive in Canada. I was aligned to Accenture Digital, specifically Accenture Interactive.

Some notable multi-million dollars projects included implementing a Child and Spousal Support System for the Government of Ontario, a real-estate management SAP implementation for the Government of Canada, a mainframe migration project for Government of Canada, LMS for Mitel, and a digital experience platform and complete digital marketing overhaul for CMHC.

Led the company’s digital and technical strategy and implementation to being acquired by Square Crop Studios, a Digital Marketing firm.
After the acquisition, Alex has stayed on as Technical Director where he resumed most of his responsibilities, along with advising for the rebranding of UniversityHub to what is now CampusRankings.com

I was the CEO, part owner, and a board member at Simple Story where I am responsible for Simple Story’s operations, sales, strategic direction, and project management.
Simple Story is an award-winning video marketing and video production agency. Founded in 2011, Simple Story has produced over 1000 animation and live-action videos across several industries, from startups to Fortune 500 companies with varied clients such as Bell Media, CIBC, Shopify, Canada Council for the Arts, the International Labor Organization, the United Nations, Pitney Bowes, Citrix, Blackboard Inc., and the Government of Canada.

ApplyBoard is an AI-enabled marketplace uniquely designed for students to apply to study at the best institutions of higher education globally.

At ApplyBoard, I took on a 6 month advisory role to provide strategic direction on operational processes, recommending & implementing digital marketing methodologies and tactics, and providing industry expertise to assist ApplyBoard with its impressive growth and develop their marketing team.

Provide strategic advice around digital marketing and consulting services while also attending the quarterly SAB meetings.

GS5’s goal is to use immersive technology like VR to transform the way the trades are taught in order to make it more cost effective and most accessible. GS5’s starting focus is on the aviation industry, specifically aircraft maintenance.

I am responsible for GS5’s digital roll out.

Alex is a speaker for EduThink, giving keynotes and conducting workshops with K-12 students in the Ottawa area. His main topics include indigenous reconciliation, education and career planning, marketing technology (MarTech), entrepreneurship, and the importance of STEM education.

Alex is responsible for business strategy, operations, finance and overseeing project management.

Ascribe is an Ottawa-based strategic content agency that helps local, national and international organizations in all sectors achieve their strategic communications goals by delivering on-target content, reliable process and excellent client service.

Bunking is a social marketplace that is connecting like-minded people through flexible shared living stays and once in a lifetime travel experiences.

As the first EIR at StFX, my mandate is to help provide mentorship and guidance to students about entrepreneurship, as well as supporting and advising the Schwartz School of Business in its entrepreneurship curriculum and entrepreneurial ecosystem.